Project Summary
Winky is a skincare brand concept targeting consumers aged 16-24 who are passionate about beauty and skincare. This project explores brand identity development, packaging design, and advertising strategies to establish a strong and recognizable brand presence.
The Problem
Most affordable skincare often lacks the personality and quality Gen Z crave.
For Gen Z, skincare needs to be quick, easy, and multi-functional.
To compete, Winky needs strong branding, clear messaging, and strategic retail placement.
The Competition
During my initial research, I found my top two competitors: Byoma and Bubble. Both are sold at major retailers including Ulta, Target and Walmart as well as drugstores. After, I created mood boards to help me develop a strategy for my brand identity.
Behind the logo
The sans-serif wordmark ensures simplicity and readability while keeping the design modern
The winky face adds charm and confidence, making the brand feel fun and approachable
Combined it creates an inviting and empowering brand experience for our audience.
The Solution
Bold brand identity with a playful yet modern aesthetic to engage our audience.
Clear, relatable messaging that highlights personality, quality, and ease of use.
Multi-functional & effortless products that target multiple skin concerns. Making skincare quick, easy, and effective.
