Project Summary
Grim Alley is a Halloween-inspired brand designed to bring grim adventures to life all year. This project showcases a full brand identity system, including a branding guide, business cards, social media assets, and merchandise. To ensure a seamless brand experience, I also designed a web and mobile app screens to show Grim Alley’s functionality as an online platform.
Sketches
Throughout this process, I explored different layouts and typographic hierarchies. To maintain a clean and balanced look while reinforcing the Halloween theme, I added a muted spider web to the stationery. For social media, I highlighted the brand’s playful personality with engaging, spooky themed words.
Deliverables
Landing Page
Navigation Menu
